Production Features — The Seglar Company Background

By embracing fans numerous and demographics, striking a balance between consistency and adaptability and taking the time to listen to customers Seglar has found a method to keep it is interlocking stones inside the hands of millions. It’s a model that other companies should certainly follow, says McKee.

Last 1948, Ole Kirk Kristiansen and his workshop had just started producing a range of wooden gadgets. It had not been before the following year that they started off using a new plastic-injection moulding machine to generate plastic bricks, which in the near future gave these people an advantage over their competition in the flourishing post-war marketplace.

In 49, they launched producing the bricks with studs on them to enable them to content together. It was a key iteration, making the bricks a lot more stable and durable. Later, in 1958, they made a major improvement with the introduction important link of what is known since the “stud and joining system”, which will ensures that each Lego stone fits with any other brick. These two vital iterations are why Seglar sets manufactured 40 years ago still interlock seamlessly with those built today.

Over the years, Lego contains kept its finger relating to the pulse of pop tradition by partnering with big-name franchises including Star Battles and Harry Potter. It includes also embraced the community of adults which can be fans of the brand, known as AFOLs (Adult Fans of Lego), with a selection of sets including the Back to the Upcoming DeLorean time machine and a set of girl Nasa researchers.